Overview

Look at the top of this page: There is an advertisement. Just refresh this page. The advertisement is changed!

I know how many times this advertisement was appeared yesterday. I know how many times this advertisement appeared in the Home page of ASPAlliance.

If you put an image in your page and provide a hyper link to it - it work as an advertisement. But the same image will get displayed all the time.

If you have 4 advertisers and want to display all their advertisements on top of your page alternatively you can use AdRotator component of ASP.

AdRotator is an intrinsic component of ASP right from ASP version 1.0. This component delivers Advertisements based on information stored in a Text file. This component displays advertisements randomly based on specified percentage.

Follow this link to know more about AdRotator component.

It is possible to know how many people have clicked on a particular advertisement on a given day, if we use AdRotator component. But this is not directly done by the AdRotator component. We need to write a program to trap this information.

Click here to know how to do it.

But, there are certain disadvantages with AdRotator Component. The following things are not possible if we use AdRotator component.

How many times each advertisement displayed in a specific period of time?
Display a particular advertisement based on a user profile
Stop displaying an advertisement as soon as it is displayed 100,000 times
Display an advertisement only up to 15th of next month
Open the advertisement target link in a new window
Prevent an advertisement if it already displayed
And many more...

You can develop an advertisement system without using AdRotator component to overcome these issues. Here I am giving two examples of such advertisement systems.

Here is a simple advertisement system without using a database.

Here is another advertisement system using a database. This is ideal when you have to manage a large number of advertisements.

ASP.NET - The AdRotator component that comes with ASP.NET is more powerful than the current AdRotator component. The ASP.NET component uses XML file to store the properties of the advertisements that are going to be delivered.

Watchout this page - for more information or for new ideas on Ad Management Systems.

I have developed the ASPAlliance.com's advertisement management system that can count how many advertisements appeared on each columnist's page on a day to day basis, which advertisement attracted more clicks from the users etc. The major system I developed is a system that can deliver advertisements based on the page content and language for The New Indian Express group, a major publishing house in India that has 8 news web sites running in English and various Indian languages.

Let me know if you have a specific need related to Ad Management Systems and your comments. Send them to pkvnm@yahoo.com